INTRODUCING THE WORLD’S FIRST

Fractional
Search Officer™ 

I support brands, marketing agencies and venture-backed startups who want to grow through efficient Google Ads campaigns and clever digital strategy - without the cost or risk of a full-time hire.

Let's talk
A woman with dark hair, light skin, wearing a black blazer, white top, chain necklace, and earrings, smiling in an office setting.

All the benefits of a full-time expert, without the risk or overheads

Search Marketing Support on Your Terms

Two women and a man sitting at a table in a modern office, engaged in a discussion. The woman on the right is writing in a notebook while the woman on the left is smiling, wearing glasses and a maroon blazer. There is a potted plant on the table.

What’s a Fractional Search Officer (FSO)?

After 15 years in marketing and paid search, I created the role of FSO™ to help businesses like yours spend smarter and grow faster.

It means you get all the benefits of a senior paid search lead on a part-time, flexible basis. It’s a cost-effective, low-risk way to add serious expertise to your roster. There are no long contracts or restrictive overheads – just impactful work with results you can measure.

A woman with dark hair, glasses, and a blazer smiling during a business meeting.

Founders, agency owners, marketing teams and VCs need a PPC partner they can trust. I can help you understand what’s holding you back in your paid search efforts and fix it - with quick wins you’ll notice immediately, and practical strategies aimed at driving longer-term growth.

Three people sitting at a conference table in a meeting room, engaged in discussion with a large screen displaying a graph. The group includes a woman with glasses speaking, a woman with long hair listening, and a man with a beard and bald head listening. There are glasses and a pitcher of water on the table.

Services

I offer a range of consulting and hands-on services to meet your specific needs, with prices starting from £995/month.

A woman with long black hair, wearing a white shirt, is sitting at a desk during a conversation with a man who is out of focus.

BRANDS

Some clients want full, end-to-end account management with an expert they trust. Others just want some extra support working with their in-house team. I’ll support you in whichever way makes most sense for your business.

    • Fractional PPC leadership & consulting

    • Full PPC account management & optimisation (Google Ads & Microsoft/Bing Ads)

    • PPC audits & account rescue

    • Training and upskilling in-house teams

    • Interim cover for staff absences or recruitment gaps

    • Clear, board-ready reporting

    • Wider marketing support & advice

Two women sitting at a white table, smiling and writing in notebooks, with two white coffee mugs in front of them, in a well-lit room with a large window and green plant in the background.

AGENCIES

I help agencies protect client relationships, win bigger pitches, and increase capacity without adding overheads. Think of me as your behind-the-scenes PPC safety net.

    • White-label PPC management

    • Overflow/resourcing support

    • Pitch support & proposal input

    • Account audits, reviews & second opinions

    • Troubleshooting difficult accounts

    • Training & mentoring for juniors

    • Employee absence, gaps & maternity cover

    • Fresh pair of eyes to break performance plateaus

Three people sitting at a meeting table, with a large screen displaying a graph in the background, and glassware and a laptop on the table.

INVESTORS

I act as a trusted, discreet partner to step into portfolio companies where PPC is underperforming - fixing problems quickly, stabilising spend, and supporting long-term growth.

    • Fast-turnaround portfolio audits & efficiency reviews

    • Quick wins to restore short-term performance

    • Troubleshooting & PPC campaign restructures

    • Coaching & support

    • Fractional PPC/marketing leadership for portfolio brands

    • Board-ready performance reporting
      for founders and teams

    • Advice on building or reshaping in-house teams

    • Wider marketing support & advice

A woman with black hair and blue eyes wearing black glasses and a black shirt, smiling in an indoor setting.

Not sure what you need?

We can mix and match services to create a package that’s right for you. My role is to step in where you need support and expertise most, and to make sure your marketing continues to deliver at its absolute best.

Let's talk
Group of friends sitting around a wooden table in a modern, cozy cafe or restaurant, engaging in conversation, with beverages on the table, viewed through a window or glass panel.

It’s my mission to make you and your team look great

When you hire me, you’re not just outsourcing your PPC and marketing efforts, you’re gaining a strategic partner who cares as much about your results as you do.

Three people sitting at a conference table with laptops, cups, and a large screen behind them displaying Google Ads and a meeting. One woman is smiling and looking at a man with a beard, and another woman is looking at the man, holding a cup.

  • In that time, I’ve managed budgets ranging from the hundreds to the multi-millions; across startups, scale-ups, global brands and marketing agencies in a whole host of different industries and sectors.

  • Every audit, strategy and campaign is handled by me personally. There’s no offshoring and no dilution of expertise.

  • From saving thousands in wasted ad spend to improving landing page conversions, I focus on changes that drive measurable growth and profit.

  • I explain performance in plain English, and I’ll always tell you if something’s not worth doing, even if it means less billable time for me.

  • I deliver high-standard work on time, and with the details handled properly.

  • We can ramp up or dial down support as you need it, starting from £995/month with no long tie-ins.

  • I slot into your workflow, integrate with your team, and represent you with professionalism. I’m not just a rogue consultant in the background; clients often tell me I feel like one of their own team.

  • I’ve worked across the full marketing mix, from social media and email to wider strategy and campaign planning. I can show how PPC fits into the bigger picture, and bring in trusted specialists from my network of creatives, developers and SEO experts when needed.

Contact me

Brands I’ve Supported

  • Black background with the word 'Jaguar' written in white lowercase letters and a leaping jaguar silhouette above the text.
  • Black background with white text that says 'Argos' in large letters and a white curved line underneath.
  • Hyundai logo in black and white with the brand name below.
  • Black background with white text logo reading "TOPSHOP".
  • Black and white image of the Land Rover logo with the text 'Land Rover' inside an oval shape.
  • Black background with a stylized robotic face above the white text 'TOPMAN'.
  • Black background with a white speech bubble containing quotation marks against a circle.

    “Fiona brings a lot of experience to the table – from both an in-house and agency perspective – and you can tell from the minute you sit down and talk with her that you’re in safe hands. I’d 100% recommend Fiona.”

    – Mark Preston, Performance Director @ Herd

  • A black and white logo with a speech bubble and quotation marks inside, representing a quote or dialogue symbol.

    “Fiona was always reliable and knowledgeable, providing weekly insights and continuously optimising our accounts. She made great recommendations and implemented new initiatives to drive sales and deliver our targets.”

    - Sam, Head of Digital Marketing, Jane Clayton & Company

  • GYST Coaching logo with bold, stylized letters GY and ST, and the word COACHING beneath in black.

    “Fiona really went above and beyond. Her communication was efficient and friendly and nothing that she explained ever needed explaining twice. A lovely and friendly person to boot! Couldn’t give a higher recommendation.”

    - Chris Piercy, Owner @ Hypnotherapist Clinic

  • Illustration of a light bulb emitting light, symbolizing an idea or creativity.

    “Fiona has supported us with client overflow work in recent months and has proven to be extremely efficient, reliable and knowledgeable with anything we gave her – especially with PPC/Google Shopping. Thanks Fiona.”

    - Chris Thompson, Owner @ CJT Digital

NEW OFFER:

A woman with black hair smiling and seated at a desk, wearing a denim jacket, with a laptop, glasses, and coffee mug nearby.

Complementary PPC health check

If you’re ambitious and ready to scale, I’d love to work with you. I offer a complimentary account health check to highlight possible opportunities, wasted spend and immediate fixes. It’s a no-strings way to understand if you could be getting more from your budget and whether we might be a good fit.

Let’s discuss how we can transform your PPC and digital strategy.

A group of seven people sitting around a wooden table in a modern, sunlit meeting room, engaged in a discussion. There is a person working on a laptop at a nearby table in the background, and an exit sign on the wall.
Contact me to book